Equipment Needed to Start Using Zwift
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Equipment Needed to Start Using Zwift

New or Curious about Zwift? Zwift is an interactive, social virtual ride community that offers courses and rides for riders of all levels. No single innovation to date has done more to make training more interactive and enjoyable for more riders. Zwift’s rise in popularity has by all accounts been meteoric.  The virtual world Zwift…

When Mountain Bike Geometry Stops Paying Attention to Pedaling Mechanics

When Mountain Bike Geometry Stops Paying Attention to Pedaling Mechanics

The mountain bike industry has made huge strides in technology in recent years.  From wider tires and suspension improvements to more balanced and stable frame designs, a properly set-up modern mountain bike is akin to what shaped skis offered skiers when they first came out. The technology has made it notably easier to ride more…

“Expensive” Bikes aren’t as Expensive as You May Think

“Expensive” Bikes aren’t as Expensive as You May Think

For as long as I can remember, many bike publications have criticized bikes above about $5000 for their price.  I’ve seen reviews that have praised every attribute of a bike’s ride and build execution only to say that you shouldn’t spend that type of money on a bike as it is too expensive. This does…

The Canyon Conundrum – How to Buy Your Next Bike.

The Canyon Conundrum – How to Buy Your Next Bike.

Consumer habits and expectations in general are changing rapidly. There is some good from this and some real challenges. In the bike industry, one of the biggest changes is growing media attention and thus interest in riders buying specialty bikes directly from the manufacturer. The most recognized brand on the market pursuing this method is…