Custom Handbuilt Wheels
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Custom Handbuilt Wheels

This article on custom handbuilt wheels relates to our main Bicycle Wheel Brand & Selection page. What is the significance of a custom wheel for those looking for a new bicycle wheel? There are several factors that help answer this question, and if you find yourself entertaining the idea of a custom wheel build, please contact us and we’ll…

Shimano Di2 Synchro Shift for Triathletes
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Shimano Di2 Synchro Shift for Triathletes

Shimano’s Di2 electronic shifting has long been an excellent shifting system on road bikes, but is arguably even better on tri bikes. Eliminating the numerous twists and kinks that are inherent in aero bike cabling, while offering push button ease, offers big benefits when it comes to staying aero, reducing maintenance, maintaining cadence and improving…

How You Help Specialty Bike Shops Stay in Business

How You Help Specialty Bike Shops Stay in Business

After forty years, a community cornerstone bike and outdoor shop near one of our locations recently called it quits. Near another Fit Werx, three shops closed in 2017. While the reasons for these closures are multi-faceted, the reality is that changes in consumer buying patterns and back-end margin are affecting the bike industry. We are not immune….