New Bike Brands at Fit Werx

The Bicycle Brands That Fit Werx Carries

In February 2019, we published a blog post about the bicycle brands we offered. Little did we know that just a year later, COVID-19 would disrupt the world. Now that the inventory situation surrounding COVID has stabilized, it’s a perfect time to revisit the brands we carry.

What Changed at Fit Werx During Covid?

One constant in our approach is our belief in a Rider First, Rider Matched Philosophy. A bike should be tailored to fit the rider. To support this, we maintain a bit of inventory for display, but each bike we sell is ordered and built to suit the individual rider. This approach ensures that there is no pressure to sell what we have (pressure every other bike shop and internet sales model has) instead of what provides the best fit for each individual.

The best bicycle fittings are an in-person interaction. During the pandemic, for a short spell, this was simply not possible and fittings turned more into consults with remote conversations and video analysis. This wasn’t ideal, but it was the reality of the moment. Once COVID was better understood and controlled (and the government allowed), we resumed one-on-one, in-person fittings at our locations.

Brands changed a lot during the pandemic. Some brands, like Waterford, closed down. Others, such as Eriksen and Lauf, chose to convert to a direct sales-only approach. Additionally, in pursuit of maximizing short-term profits, brands like Specialized decided that their smaller dealers and those dealers unwilling to commit to buying large amounts of product in advance of selling it were no longer important. As a result, Fit Werx left the pandemic representing fewer bike brands than we started.

What Did We Do About This?

Almost 25 years ago, Fit Werx was the first to embrace a model designed to bridge the benefits of the best bike fit studios with the benefits of the best-equipped pro shops. When choosing the products Fit Werx represents, we have always been selective and insisted on feeling confident in the brands we worked with. Additionally, it’s important for us to have vendors who understand and support our business model. The pandemic made it clear that things can change on this front. Now that the pandemic is over and brands have settled more, we have spent the past year researching and surveying the options to select brands that offer our clients bikes that fit well across a variety of price points and are well supported by companies that understand and support a fit-based dealer model like Fit Werx.

With this in mind, we are proud to officially announce that over the past couple of seasons, we have added ENVE, OPEN, Argon 18, Orbea, and Bianchi to our bike offerings. We have also re-established relationships with brands like Factor and Intense. These brands provide strong mountain bike, ebike, road bike, gravel bike and tri bike options. They have significantly increased our model options and broadened the price range our bikes cover.

What Bicycle Brands Does Fit Werx Carry?

The landscape of bicycle companies worldwide is ever-changing. Whether through closures or business changes, any published list often omits some companies and includes others that are no longer active.

Here is an alphabetical list of brands that we have working relationships with as of 4/12/2025.

Bianchi: an iconic brand in the bicycle industry.

Corvus Cycles: Formerly Fatback. Fatbike promoters since 2007.

K. Bedford Customs: One of Serotta’s original welders, Kelly has been designing and building frames one at a time to match the rider from steel, titanium, and carbon/titanium for over 40 years.

Cervelo: Cer-Velo is a mashup of Italian and French that translates literally to “Brain Bike.” Figuratively, Cervelo seems to mean speed. This iconic brand practically invented the modern triathlon bike and has won the Tour with their exceptional road designs. Cervelo makes a mountain bike and an e-bike, too.

Enve: This well-known supplier of carbon, wheels and components makes very nice road and gravel bike frames, too.

Factor: Road, Gravel, and Triathlon bikes with an F1 racing background

Intense: Venerable full-suspension mountain bike brand.

Jamis Bicycles: A bicycle company that offer a wide range of family and performance bicycles.

Look: Offering a range of 700c road, urban and electric bikes

Moots: Based in Steamboat Springs, CO and arguably the manufacturer of the finest titanium bikes on the market. Fit Werx is one of the largest Moots dealers.

Niner: The mountain bike company that originated the 29″ wheel concept also makes gravel and electric bicycles.

Open Cycles: Gerard Vroomen, Cervelo’s co-founder, is one of the partners in this engineering-driven road and gravel company that is “Working Hard to Stay Small.”

Orbea: A Spanish company with a wide variety of road, gravel, mountain, and electric models, and offering personalization of finish and some components from the factory.

Pegorotti: Immaculate steel frames from an Italian workshop.

Parlee Cycles: Based in Beverly, MA, Parlee is one of our longest partnerships and one of the most accomplished and innovative purveyors of carbon road and gravel bikes in the industry.

Quintana Roo: Triathlon and Aero road bikes.

Trek Bicycles: One of the biggest brands in the world. Represented in our Peabody, MA location.

Contact us if you are interested in talking about a new bike or scheduling a Rider First Bike Fitting. We are as experienced as it gets when it comes to using fit data (ours or someone else’s) to help find the best bike matches. If you have something in mind that you do not see, let us know what you are thinking about.

By the way, if you have had a bike fit with us in the past, we have your fit data and can use it to help you find well-suited bikes. You also might be eligible for a credit toward the purchase of a new bike from your fitting.