How You Help Specialty Bike Shops Stay in Business

How You Help Specialty Bike Shops Stay in Business

After forty years, a community cornerstone bike and outdoor shop near one of our locations recently called it quits. Near another Fit Werx, three shops closed in 2017. While the reasons for these closures are multi-faceted, the reality is that changes in consumer buying patterns and back-end margin are affecting the bike industry. We are not immune….

SRAM eTap – Possibly the Perfect Upgrade for an Older Frame

SRAM eTap – Possibly the Perfect Upgrade for an Older Frame

We have been a part of creating some beautiful riding bikes through the years. If you have a frame that you love, but you would also like to start enjoying some of the great progressions in cycling component technology that have happened in more recent years, SRAM eTap might be the perfect component group to…

How to Set-Up MTB Suspension – The Basics
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How to Set-Up MTB Suspension – The Basics

Getting a new mountain bike is exciting. However, setting up your MTB suspension properly is as crucial to getting the most out of your mountain bike as proper bike fit. You are better off with a mediocre bike with really well set-up suspension than a really good bike with poorly set-up suspension. In other words,…

Dean’s Podcast Interview on Aerodynamics on SemiProCycling.com

Dean’s Podcast Interview on Aerodynamics on SemiProCycling.com

Damian Ruse of SemiProCycling.com recently interviewed Dean on how he has gained over 3 mph of speed over the past ten years without producing any more power. Dean has one of the most aerodynamic positions and equipment set-ups in the world for a rider of his size. This is a great opportunity to learn from…

“Ride Changing” Road & Gravel Bike Technology
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“Ride Changing” Road & Gravel Bike Technology

Since the invention of the “safety bicycle” in 1885, there have been few times in history that have seen the types of monumental advances in road bike technology as we have seen in the past few years.  The changes might not be quite as monumental as the advent of steering, gears and pneumatic tires in…