Search Results for: wheels

Zipp Brings High Performance Rim Braking Down in Price

Zipp Brings High Performance Rim Braking Down in Price

Zipp recently announced that most of their standard level of carbon Firecrest equipped rim brake wheels will be receiving the high performance Showstopper brake track previously only available on the top of the line NSW wheels. The Showstopper braking surface, in combination with the matched brake pads, offers stronger braking and improved performance in dry…

Niner Bikes

Niner Bikes

We want to let you know why we carry Niner Bikes, true mountain bike pioneers who know more about 29″ wheel dynamics than just about anyone. When selecting mountain bike brands, a few things really distinguish one company from another for us. While we carry a few big bike brands (including Trek and Specialized) who…

Product Brand Highlight: CeramicSpeed
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Product Brand Highlight: CeramicSpeed

You have had a good fitting and your riding position is dialed in, you utilize a power meter (and the valuable information from your coach to maximize your power and watts efficiency on the bike), you got lighter and more aero wheels and  you put in countless hours of training. However, you are still looking…

How You Help Specialty Bike Shops Stay in Business

How You Help Specialty Bike Shops Stay in Business

After forty years, a community cornerstone bike and outdoor shop near one of our locations recently called it quits. Near another Fit Werx, three shops closed in 2017. While the reasons for these closures are multi-faceted, the reality is that changes in consumer buying patterns and back-end margin are affecting the bike industry. We are not immune….

“Ride Changing” Road & Gravel Bike Technology
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“Ride Changing” Road & Gravel Bike Technology

Since the invention of the “safety bicycle” in 1885, there have been few times in history that have seen the types of monumental advances in road bike technology as we have seen in the past few years.  The changes might not be quite as monumental as the advent of steering, gears and pneumatic tires in…