We want to let you know why we carry Niner Bikes, true mountain bike pioneers who know more about 29″ wheel dynamics than just about anyone. When selecting mountain bike brands, a few things really distinguish one company from another for us. While we carry a few big bike brands (including Trek and Specialized) who…
In the beginning, there was the cyclocross bike. Born in racing, but more often ridden in recreation, the cyclocross bike’s wide tires opened up roads previously unexplored by narrow high pressure tires. As time passed, the cyclocross bike evolved to adapt better to the gravel road riding thrust upon it. Wheel bases lengthened, head angles…
Ready to ride better? Let us build a custom bicycle just for you. It is hard to put into words how much a perfectly fit, designed and built custom bike can change what riding a bike means to most people. Regardless of the price point, a custom bicycle should be as compromise-free as possible. From…
We carry quality production bikes. Entry level to dream bikes available. Where you buy your bike matters a lot more than what you buy. There is no lack of quality bike brands available, and Fit Werx carries some of the very best production bike brands – including Cervelo, Trek, Specialized, Parlee, Gunnar, Moots, Fatback, Ellsworth, Niner…
The Prices on Many Bikes are the Lowest in Recent Memory Extra, Extra! Read all about it! It’s time to seize the opportunity and grab a bike now! Many bike companies have announced massive price reductions on many popular models. Gravel bikes start at $1749 and bikes with electronic shifting start under $3000! Carbon framed…
Our Rider Matched approach to bike sales, takes the time to work with you to tailor the bike to your needs by changing out things like the handlebar/stem/saddle and gearing as needed to guarantee that your bike fits your body, budget and desires from day one. This saves time as well as money in the long-term while leading…
Cervelo Rouvida Cervelo has entered the electric assist bike world with the Rouvida. To separate itself from the crowd of E-assist bicycles, Cervelo designed the Rouvida to appeal to the experienced road and gravel rider without alienating the average rider. Similar to the Moots Express, Cervelo has chosen to focus on creating an electric bike…
A Pandemic Accelerated Divide The pandemic has accelerated a divide that has been developing for years now in the bike industry. Many of the biggest bike companies are aggressively pursuing factory owned stores and more online sales over independent bike dealer representation. In some cases this will mean a new “Trek Store” may move into your neighborhood. …
From bikes like Niner’s MCR and Moots Routt YBB to Lauf’s Grit forks, suspension is an emerging trend in gravel road bikes. Gravel roads can often be rough on their own and going off-road on your adventure bike means encountering even more jostling. Suspension on a gravel bike makes sense for many riders. One of…
We have received a good number of inquiries about new bikes through the fall, which is great. We love to see more people getting out to ride and we also think it is great that some folks who have been riding older equipment are going to have the pleasure of experiencing just how far bikes…
The mountain bike industry has made huge strides in technology in recent years. From wider tires and suspension improvements to more balanced and stable frame designs, a properly set-up modern mountain bike is akin to what shaped skis offered skiers when they first came out. The technology has made it notably easier to ride more…
As has been mentioned in previous articles, the bike industry is changing at a faster pace than anytime in its history. From a business perspective, the advent of the derailleur was a mere blip of change compared to what is happening today. While we’ll never compromise our approach (Rider First and Rider Matched) to bike…