Felt Bicycles is a remarkable story of a “garage brand” that grew quickly, struggled for awhile, and has now asserted itself as one of the most innovative and engineering driven companies in the bike business.
In many cases, it has been lost over the years, but Felt transitions from the hobby of a professional motocross mechanic to a cult “must have” when Jim Felt built triathlon legend Paula Newby Fraser a custom triathlon frame in 1991. Yes, she won Kona on Jim’s frame and that frame was the first generation Felt B2 – named for its matte black finish that has yet to go out of style.
Today, Felt Bicycles is a full line bicycle company that competes with the biggest names in the bike business and competes well. From unexpectedly inspiring and ground breaking bikes like the Felt LEBOWSKe Fat Bike, to some of the most proven and well engineered mountain, tri and road bikes on the planet (see the Felt IA and Decree), Felt is a brand on a mission that demonstrates their engineering and value chops at every turn. If you are looking for a production bike brand that offers something for almost everyone, but hasn’t forgotten the authenticity from which they were born, Felt is a brand that you need to find out if they offer a bike that fits you well.