Consumer habits and expectations in general are changing rapidly. There is some good from this and some real challenges. In the bike industry, one of the biggest changes is growing media attention and thus interest in riders buying specialty bikes directly from the manufacturer. The most recognized brand on the market pursuing this method is…
For many riders, the Cervelo S3 is a hard aero road bike to beat. It offers Cervelo’s most versatile performance road geometry and thus fits a wide range of riders. It is mechanically pretty straight-forward and relatively simple (for a competitive aero bike). It is reasonably light with a frame weight of around 1000 grams….
Cervelo used the by-line “Simply Faster” for years. However, as time has passed, the top aero bikes have become so fast that the ante has been upped. Today, you need to be more than simply faster to compete at the top level. While gaining some mechanical complexity over its predecessor, the 2019 Cervelo S5 encapsulates…